This is the story of a number of old stores in modern-day Jaffa-Tel Aviv - all small businesses, 40 years old or older, who have somehow survived despite the hardships of time.

The film passes between the stores and unfolds an old and aging world  of tradition and family businesses, a whole fabric of life and places very different from the fast, dynamic life that surrounds us.

Among the participating stores:
A barber shop about to close.
Mikolinsy shoes - which was one of the city's most elegant shops.
Café Mersand -whose mythological owner suffered a stroke, and whose new young owners haven't changed a thing and kept the café's décor, tradition and customers.
A hat shop – whose two partners have been working together for 64 years.

AWARDS & FESTIVALS 

 San Francisco Jewish Film Festival 2008
 DOCNZ International Documentary Film Festival, New Zealand, 2007 
 Isreal Film Festival, Voorhout (The Netherlands)
 Ashville Jewish Film Festival